Imagine having the keys to building tighter sales funnels on your websites, and all the increased revenue that can bring for you and your clients!

While many focus on optimizing the checkout process – and we’ll start in that field too – a truly effective sales funnel includes the entire online experience. It’s about creating a journey that meets the needs of all visitors, whether they’re ready to buy today, or in a month’s time. 

We’ll show you how to build the ultimate sales funnel strategy here today, from nurturing soft leads to optimizing your checkout pages. With foundational steps to get you started, you’ll discover how to make your amazing designs truly wow site visitors, along with the advanced scaling strategies found in our fabulous Divi Commerce Pro course. Let’s get this party started!

Key points

• Simplify checkout processes using plugins like CartFlows to boost conversions.
• Use Divi modules and pre-built templates to create compelling landing pages.
• Utilize exit-intent popups to capture potential customers not ready to buy.
• Ensure brand consistency across all funnel stages.
• Learn proven methods to scale your eCommerce business in a sustainable way.

How to optimize the checkout process with Divi

Transforming browsers into buyers hinges on a non-complex checkout experience. Divi offers a solid foundation, but integrating specialized (and Divi-compatible!) tools can give your conversion rates a much-needed boost. 

For starters, check out these three mega strategies to make your checkout process work harder. You can use them either alone or in combination with each other. 

Option 1: Use a checkout plugin that integrates with Divi

Standard WooCommerce checkout pages can be limiting. They’re often plagued by slow loading times and unnecessary fields that frustrate users and spoil conversions. Download a dedicated plugin and you can revolutionize the basic WooCommerce checkout into a much smoother sales funnel system. 

When paired with Divi, a checkout plugin allows you to:

• Streamline checkout pages: Use Divi’s drag-and-drop builder to create distraction-free checkout pages that focus on conversions.
• Maintain brand consistency: Ensure consistent branding across your entire sales funnel by customizing every aspect of the checkout process with Divi’s visual builder.
• Customize the checkout experience: Use Divi’s native modules to tailor the checkout process to your brand’s unique needs.

CartFlows is an excellent choice for integrating with Divi. Its free version offers instant checkout layouts optimized for conversions, multi-page builder support, and a global checkout page override. 

The tool also includes a free cart abandonment recovery plugin that helps recover lost sales. You can capture email addresses, send automated follow-up emails, and offer time-limited discounts. Supporting webhook integration for marketing automation, the plugin provides unique checkout links that restore cart contents whenever needed.

Here’s how to setup CartFlows:

1. Install and activate CartFlows alongside WooCommerce.
2. Select Divi as your page builder.
3. Optimize CartFlows’ global settings for peak performance.

And here’s how to create an optimized funnel structure:

1. Navigate to CartFlows > Flows and create a new flow.
2. Import a pre-made Divi template or create custom pages using Divi’s builder.
3. Structure your funnel with e.g. a landing page, followed by a checkout page, and conclude with a thank you page. This order ensures a logical customer journey.

Option 2: Use an eCommerce-optimized Divi child theme

When building a sales funnel from scratch, using a standard Divi theme often requires extensive customization. Handy plugins like CartFlow offer much, but each stage still needs to be optimized for mobile responsiveness, loading speed, and User Experience (UX). 

As a far niftier alternative, a specialized WooCommerce theme like Divi WooCommerce Pro by Divi Life offers a fab foundation for effective sales funnels. This theme includes pre-built, conversion-optimized templates. These align with proven funnel principles, guiding visitors from product discovery to purchase.

“A well-structured foundation is key to a successful sales funnel. For new stores, starting with an eCommerce-focused Divi theme provides the necessary structural elements for a high-converting funnel from start to finish.”

– Jennifer Rodriguez, Lead Developer at Divi Life

Divi WooCommerce Pro is designed to support key funnel strategies through built-in features that usually require custom development. Our theme includes:

• Autocomplete product search: This captures top-of-funnel traffic by making it easy for visitors to find products.
• Urgency-building elements: Promotional badges create a sense of urgency, moving customers through the consideration phase.
• Slide-in cart and streamlined checkout: Reduces abandonment at crucial conversion points by providing a checkout experience that’s free from all the usual frustrations.

Our theme’s architecture ensures that each element works together to increase conversion rates. With features like custom headers, footers, and multiple product page templates, Divi WooCommerce Pro simplifies the process of creating a high-converting sales funnel. Check out the following visuals to see the plugin’s talents in action. 

You can start with a typical product landing page template, like this one for a clothing brand…

…select SHOP ALL STYLES and you’ll be taken to a general product page, like this…

…select your dream product and you’ll be taken to a specified product page, like this…

…select ADD TO CART and you’ll go straight to checkout – what could be simpler?!

These images demonstrate how the theme’s pre-built elements – such as promotional headers and optimized checkout pages – contribute to a cohesive and conversion-focused sales funnel experience. Get a solid foundation like Divi WooCommerce Pro in place and you’ll be able to build an effective and user-friendly foundation from day one! You can see more designs and functionality on our Divi WooCommerce Pro demo site.

Creating landing pages that convert your customers

Landing pages are of course a key component of a good sales funnel. This is especially true for specialized or high-ticket products where standard WooCommerce pages may not suffice. These pages provide an opportunity to offer detailed context about your product or service, highlighting key features and benefits that help visitors make informed decisions. 

As a rule, it’s hugely important to get them right. Divi offers several native modules designed to optimize your conversion rates:

• Call to Action module: Creates compelling action points that guide visitors toward a purchase.

• Pricing Table module: Enables clear product comparisons, helping visitors evaluate options.

• Testimonials module and Circle Counter: Allows you to showcase social proof and key statistics to build trust.

However, as most devs will know, building landing pages from scratch can be a time-consuming experience – and one that’s not without its challenges! Opting for pre-built layouts can reduce development time by providing consistent designs across devices, maintaining professional standards throughout your pages. Pre-built layouts incorporate:

• Strategic Call-to-Action (CTA) placement to encourage visitors to take action.
• Optimized hero sections to clearly communicate your value proposition.
• Pre-configured sections for product/service features and benefits.

So where best to obtain such templates? It’s time to meet Divi Bricks!

Introducing Divi Bricks

Divi Bricks offers hundreds of layout options, including blog layouts like this…

…’features’ layouts like this…

…and CTA layouts like this one…

These images demonstrate how Divi Bricks’ layouts can be used to create high-converting pages. Use these pre-built templates and you can focus on refining your marketing strategy rather than spending heaps of time on design and development.

You can also benefit from a dedicated Product Landing Page layout:

…or a choice of pricing tables, like these:

Combine this with Divi Bricks’ included sections for CTAs, testimonials, and more and you can really take charge of your sales’ funnel. Mix and match elements to create a landing page that’s tailored to your brand and conversion goals – get that first step on the funnel right and the rest will hopefully follow!

Think of the bigger picture: Capture leads with a newsletter

Not every visitor is ready to make a purchase immediately, but that doesn’t mean they’re not part of your sales funnel. Capturing these leads will nurture potential customers and encourage future sales. 

One effective way to engage these visitors is by inviting them to subscribe to your newsletter. This provides a valuable next step for readers who aren’t yet ready to buy, and keeps your brand firmly in mind.

Exit-intent popups are a mighty medium for capturing leads. These popups appear when a visitor is about to leave your site, offering a timely opportunity to encourage them to subscribe to your fabulous newsletter. 

Departing visitors can be transformed into engaged subscribers, and the perfect solution can be found in our Divi Overlays’ plugin – the secret key to designing visually appealing and effective popups: 

• Customize the design: Match your popups with your website’s aesthetic to maintain a cohesive user experience.
• Target specific actions: Trigger popups based on specific visitor behaviors, such as exiting the site.
• Optimize for conversions: Use compelling copy and clear CTAs to encourage subscriptions.

Divi Overlays will help you capture leads and build a loyal audience that can be nurtured through targeted content and promotions. Check out the following email capture examples from Divi Overlays’ popups – many, many more are available!

Get the complete Divi funnel blueprint: Join Divi eCommerce Pro 

As we’ve seen, while optimizing individual funnel elements like checkout processes and landing pages is a handy start, successful eCommerce comes from mastering the entire customer journey. 

Building profitable online stores demands a deep understanding of both technical implementation and conversion strategy. Thankfully there’s a quick means of gaining this knowledge, and you’ll find it in our Divi eCommerce Pro course!

We offer comprehensive training that covers every aspect of building a thriving online business, including:

• Complete funnel strategy and implementation: Learn how to design and optimize your sales funnel for maximum conversions.
• Technical store setup and optimization: Master the technical aspects of setting up and optimizing your Divi store.
• Proven scaling methods: Discover strategies that have generated millions in revenue, helping you grow your business sustainably.

For example, Module 3 in the course focuses on building eCommerce-focused templates, directly impacting customer navigation and the journey from discovery to conversion. Module 4 covers on-site SEO, ensuring the sales funnel is visible, and Module 5 looks at scalability. You’ll learn conversion-focused secrets that have helped websites generate millions of dollars in revenue.

If you’re looking to create, launch, and scale eCommerce stores that convert more visitors to customers, enroll in our Divi eCommerce Pro course today!

Table of Contents

1. How to optimize the checkout process with Divi
2. Creating landing pages that convert your customers
3. Think of the bigger picture: Capture leads with a newsletter
4. Get the complete Divi funnel blueprint: Join Divi eCommerce Pro